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Jared Blikre of Yahoo Finance breaks down the latest on Apple’s second quarter earnings.

Also, Jen Rogers, Myles Udland and Melody Hahm of Yahoo Finance along with Dan Flax, Senior Research Analyst at Neuberger Berman discuss how Apple the future of Apple.

For more on Apple click below:

https://finance.yahoo.com/news/apple-2q-2019-earnings-results-182257802.html

Apple (AAPL) reported top- and bottom-line results for the fiscal second quarter that exceeded Wall Street’s expectations.

The Cupertino, California-based company delivered earnings of $2.46 per share, beating expectations for $2.37 per share, according to data compiled by Bloomberg. Revenue totaled $58 billion for the March quarter, also surpassing consensus estimates for $57.49 billion.

Revenue from iPhones totaled $31.05 billion, down from the $37.6 billion the company reached in iPhone sales in the year-ago quarter, but higher than the $30.5 billion that consensus analysts were expecting. Revenue in this segment comprised 53.52% of total second-quarter sales, a smaller percentage than in the quarter prior, as Apple has gradually been shifting away from relying on its flagship devices to bolster top-line results.

Shares of Apple jumped 5.52% to $211.81 each as of 4:32 p.m. ET.

The tech titan also posted better-than-anticipated sales guidance for its fiscal third-quarter: Apple sees revenue totaling between $52.5 billion and $54.5 billion for the current period, higher than the $52.2 billion consensus analysts were expecting. The company reported that its board authorized an additional $75 billion for its stock repurchase plan and raised its cash dividend by 5% to 77 cents per share.

Over the past several months, shares of Apple have bounced back to rise more than 40% from January’s 21-month low, which was hit after the company guided toward a decline in first-quarter results on account of weaker iPhone sales.

Management at the time attributed the guide down to sales weakness especially in China – a geography which comprised nearly a fifth of Apple’s full-year 2018 sales. Sales in China dropped 21.5% year-over-year in the fiscal second quarter, after falling 26.7% in the quarter prior.

With its hardware sales on the decline, Apple’s new modus operandi has been to leverage its existing network of more than one billion total active installed devices to build out a robust software ecosystem.

“Our March quarter results show the continued strength of our installed base of over 1.4 billion active devices, as we set an all-time record for Services, and the strong momentum of our Wearables, Home and Accessories category, which set a new March quarter record,” said Apple CEO Tim Cook in a statement. “We delivered our strongest iPad growth in six years, and we are as excited as ever about our pipeline of innovative hardware, software and services.”

Sales in Apple’s services segment grew 16% year-over-year to $11.5 billion, hitting a new record.

Apple made a major public push to advance its Services-driven image at the end of March with a dedicated special event, during with the company unveiled a new Apple-branded credit card as well as TV streaming, gaming and news subscription offerings. Each of these new products is set to help funnel revenue into the company’s service segment, which comprised 19.7% of total sales in the fiscal second quarter, a larger proportion than in the quarter prior.

The reaction among the investor community following Apple’s March 25 presentation was tepid – shares were down about 1.2% the day of the event. But Apple still had yet to provide some key details on pricing for many of these new Services offerings, which will help the investment community situate the company in relation to competitors like Disney, which recently priced its own new streaming platform at a competitive $6.99 per month.

Shares of Apple have risen 6.3% since the March 25 special event, and are up 27% for the year-to-date.

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AdBlock costs companies like Google tens of billions of dollars in lost revenue every single year. So, you would think that such companies would be strongly against AdBlock, but Google is actually the exact opposite. In fact, Google embraces AdBlock ad still allows for extraordinarily popular AdBlocks to be downloaded directly from the Chrome Webstore. While this may be confusing at first glance, it all makes sense when you zoom out and look at Google’s long-term goals. Here’s the thing, while AdBlock may be costing Google money in the short term, it’s likely to increase audience retention as people who despise ads don’t have to deal with them. This will in turn lead to more data collection, more opportunities to advertise in the future, and ads that are optimized to be less intrusive and more effective. Aside from maximizing user retention, AdBlock also increases Google’s ad statistics. When most people who despise ads block them, the remaining people are much more likely to click than the average person which increases click-through rates, conversion rates, and revenue for advertisers. This video explains why Google still allows AdBlock despite being the largest advertising business in the world.

Discord Community:
https://discord.gg/SJUNWNt

Timestamps:
0:00 – The State Of AdBlock
2:33 – Unstoppable Monopoly
5:13 – Ad Performance
8:25 – Core Business Protected
10:45 – The Future Of AdBlock

Thumbnail Credit:
Erik Tanner – The New York Times
http://bit.ly/3JNqfqs

Resources:
https://pastebin.com/grLuk3Vx

LeBron James gave a close up look at his new Nike LeBron 19 “Space Jam” colorway at Lakers media day.

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