Are you an advertiser looking for new ways to drive performance and reach your goals? You may have heard about Google’s Performance Max campaigns! In this video, we’ll dive into the truth about Google Performance Max and what you need to know.

Google Performance Max is a goal-based campaign type that allows advertisers access to all of their Google Ads inventory from one single campaign. It can be used alongside keyword-based Search campaigns, extending reach across platforms like YouTube, Display, Search, Discover, Gmail, and Maps. But the question is… CAN IT HELP YOU GET MORE CONVERSIONS??? We’ll discuss that in this video.

�� Free PPC Cost-Cutting Cheatsheet: https://www.scottredgate.com/cheatsheet?utm_source=youtube.com &utm_medium=referral &utm_campaign=pmax-101
✅ For more money-saving marketing tips, visit https://www.scottredgate.com/?utm_source=youtube.com &utm_medium=referral &utm_campaign=pmax-101
�� Google Ads Performance Max Playlist: https://www.youtube.com/playlist?list=PLoam81cKPuaymGEKnZN8RjrdyC970D3bB
�� PMax Reports & Insights: https://youtu.be/qRvqsHYUQfQ

Just when we thought Performance Max campaigns are just an addition to Google Ads chaos, our tests on the new campaign type proved us wrong! In this video, Kasim gives you a broad overview of the Performance Max campaigns using Google’s documentation. He also gives out his recommendations based on what worked for us in the many tests we made so far.

Well, not everything’s working as we want them to and it’s still pretty chaotic but overall, we think Performance Max is amazing.

Watch this video to learn more about:
0:00 Introduction to Performance Max
Performance Max Key Benefits:
5:20 Find more converting customers for your goals
13:58 Drive more value from your budget
15:05 Get rich and transparent insights
17:20 Use the best of Google Ads automation
18:58 How Performance Max works
26:04 What’s required to launch Performance Max campaigns
28:37 How to start using Performance Max
31:07 Performance Max Case Studies

Performance Max Introduction Slides:
https://docs.google.com/presentation/d/14ZUkUcbrHLrcym-2F5SoTdezwU-_sxt4/edit#slide=id.p2

Related videos:
The Bottom-Up Funnel by Solutions 8:
https://youtu.be/PJVL2Fq7x0k

Performance Max Campaign Guide Videos (On-going series):
�� Performance Max Campaigns – Insights Tab Fully Explained!
https://youtu.be/S0M1CQ8y5oY
�� Understanding Performance Max Listing Groups:
https://youtu.be/q817sWIQVoE

�� Job Opportunities at Solutions 8 – Client Managers, Google Ads Specialists, and Strategists. Apply here: https://sol8.com/apply/

Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecommerce

The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-generation-guide/

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Related Videos:
Why isn’t my Google Ads campaign performing?! – https://www.youtube.com/watch?v=oqkCrVDWy0g
6 sneaky ways to use paid traffic to steal from your competitors – https://www.youtube.com/watch?v=8xKAAqhvGG0
How to calculate your profit inside of Google Ads – https://www.youtube.com/watch?v=Y-tt-zliYA4
Google Ads Playlist:
https://www.youtube.com/watch?v=H35ujYUvIaQ &list=PLpSgV5gCkUviHNuSMwxq9H_qTlwiGAdEy
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�� Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: �� https://youvsgoogle.com/
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Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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#googleads

This is why you need to start using Performance Max campaigns for Google Ads in 2023!

Google Ads has changed and is continuing to change FAST with the biggest switch being that Google is now operating under broader and broader search targeting.

So in this video I take you through these changes and explain why Performance Max and Youtube video campaigns will be the dominant campaigns types for Google Ads over the next 2 years.

�� Optimise your Performance Max campaigns CORRECTLY in 2023 with my FREE Google Ads eCommerce Optimisation Checklist. https://www.definedigitalacademy.com/ecommerce-google-ads-optimisation-checklist

#googleads2023 #performancemax #googlevideo

Recently, Google Ads announced updates coming soon to the Performance Max campaign type. At the time of the release of this video (March 6, 2023), most of these new features are not available in your accounts yet, but they are slowly starting to roll out. We’ll talk about what the new Performance Max updates are and how these features will work for the campaigns.

0:30 – Account Level Negative Keywords Being Added
2:11 – Campaign Level Brand Exclusions for Performance Max
2:58 – Page Feeds Are Coming to Performance Max Campaigns
4:33 – Campaign Experiments for Performance Max Campaigns
5:28 – Performance Insights and Reporting for Asset Groups in PMAX
6:02 – Budget Pacing Insights
6:50 – Video Creation will be Available in the PMAX Campaign Set Up

#performancemax #googleperformancemax #googleadsperformancemax
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