The Google Helpful Content Update was supposed to shake up the SEO industry. At the very least it was expected to cause a stir in the search results.

It seems to have done neither and although at the time of releasing the video the update was just finishing its initial roll out, the impact has not been anywhere near as catastrophic as predicted for niche and affiliate site owners.

In this video I discuss what the helpful content update means for our community and how I am viewing the update in light of my own sites.

This ride has probably not really started yet – so buckle in, do your best and enjoy the ride.

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#googlehelpfulcontentupdate
#helpfulcontentupdate

Yet another Google’s Algorithm Update! This time around, it is called the “Helpful Content Update”, and although many people are panicking, we think there is nothing new to this update if you have been following Google’s Guidelines all along.

This Update is an added ranking signal to sift out low-quality content that shouldn’t be ranked at the top. This is something that Google has promised for quite sometime now, and it is finally happening!

If you have been doing things right, there is no reason that you should worry because this actually benefits you. Watch this video to find out more about this update.

Chapters (Timestamps):
00:00 – Introduction
01:00 – Who Shouldn’t Be Worried About the Update
01:32 – Will This Update Punish People Who Use an AI Writer?
03:15 – What Is the Helpful Content Update About?
07:31 – How the Update Works?
08:29 – Recover from Google’s Helpful Content Update
08:40 – Identify / Remove / Improve Unhelpful Content
11:21 – How to Improve the Quality of Your Content
12:01 – Use Content AI to Improve Content Quality
13:35 – Summarizing the Helpful Content Update
14:24 – Outro

Google’s Helpful Content Update Guidelines:
► https://developers.google.com/search/blog/2022/08/helpful-content-update

Google’s Long-Standing Advice On Building High-Quality Sites:
► https://developers.google.com/search/blog/2011/05/more-guidance-on-building-high-quality

Google’s Webmaster Guidelines:
► https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines

Google’s Search Quality Rater Guidelines:
► https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

23 Best WordPress SEO Tips For Beginners:
► https://youtu.be/3iq_RPnluVg

How To Use Content AI To Improve The Quality Of Your Content:
► https://youtu.be/JxZmI3VxduM

Create A Silo Structure For Your Website:
► https://youtu.be/5EkSj0nrCpg

We hope this video will clear all the doubts for you and give you a clear guide on how to get back into the ranks if it happens that your site got hit. Do let us know in the comments if your site got hit, and if it does, what you are doing to fix it. How about a THUMBS UP for this video?

Don’t forget to subscribe to our channel if you want to learn more about how to beat your competitors on search engines:
► ​​https://www.youtube.com/c/RankMath/videos?sub_confirmation=1

Rank Math, the Swiss Army Knife of WordPress SEO, can take your SEO game to the next level. Rank Math already goes above and beyond other top-rated SEO plugins. Do you want to see the magic unfold for your website?
► Visit Rank Math today: https://rankmath.com

Rank Math Free Vs PRO:
► https://rankmath.com/free-vs-pro/

Here’s are 40+ unique features that set Rank Math apart:
► https://rankmath.com/blog/unique-rank-math-features/

Knowledge Base:
► https://rankmath.com/kb/wordpress/seo-suite/

Connect with Rank Math:
► https://www.facebook.com/groups/rankmathseopluginwordpress
► https://twitter.com/rankmathseo
► https://www.linkedin.com/company/rankmath/

Google’s helpful content update. Have you noticed that when you search, some of the content that is ranked on Google is just obviously written for search engines. And when you read that content it provides little to no value. Some of those pieces of content contain even tons of keywords that don’t really flow within the article.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

So why do people write these kind of content pieces? Well, it’s because they want more SEO traffic. But what’s the problem with that? It creates a terrible experience for users. So what did Google do? They released the helpful content update, in which their goal is to rank non-helpful content not as high. They want to rank that non-helpful content lower, and they want to rank the helpful content, which is great and amazing, and is not created for search engines, higher.

Now, here’s what Google has told us about the update.

They first said, Focus on writing content for people. and they give us feedback such as: “After reading your content, “will someone leave feeling like they’ve learned enough “about the topic to help them achieve their goals? “Will someone reading your content feel like “they have had a satisfying experience? “Does your content clearly demonstrate first-hand expertise “and depth of knowledge? “For example, expertise that comes from “having actually used “a proctor service or visiting a place?” Second, they said, “Don’t focus on writing content for search engines.” And here’s what they mean by that: “Is the content primarily “to attract people from search engines “rather than made for humans? “Are you producing lots of content on different topics “in hopes that some of it “might perform well in search results? “Are you mainly summarizing what others have to say “without adding much value? “Are you using extensive automation “to produce content on many topics? “So what does all this that Google has told you, “mean for you?

Well, number one: Google wants you to focus your content on a specific industry or niche. As Google stated, they prefer that you don’t create lots of content on different topics. They want you to focus. Be the expert. Know what you’re talking about. That way people get the most value.

Number two: make sure your content is executable. If someone reads your content and they don’t have any specific takeaway, and they don’t know what to do next, your content is failing. What I like to do, and here’s a quick solution for this. Is, at the end of my articles, I summarize my learnings through a conclusion section and I label that section ‘Conclusion’ And I define my key takeaways. That way, in case someone just wants to skim, they can just get the main points from the conclusion.

Number three: continually update your content. Things change over time. Don’t assume that if you write a piece of content it’ll keep getting traffic. As things get stale, your traffic will go down. It’s sad, but it’s reality. Keep your content up-to-date, fresh, relevant, so it provides users with the most benefit. When updating your content, it’s not about how much you change, it’s more about what do you need to do to keep it amazing. And that could be very little or it could mean that you make a lot of changes.

Try to update your content at least once a year, and if you’re confused on how, how to make content more amazing, search for your main keywords that your article ranks for on Google, or you wish to rank for on Google, and look at all the people that are ranking that aren’t your website, and see what they’re doing that’s different than you are. That’ll give you ideas on how to make your content more amazing and ideally even better than theirs.

Number four: adding your secret sauce. What do you know about the others don’t? What have you experienced that others haven’t? By adding in your secret sauce and your personal experiences, you are more likely you get social shares back links and generate more traffic. If you’re just regurgitating what everyone else is already saying, then there’s nothing unique. So in every content piece, try to add your personal experiences. That’s how you beat the helpful content update. You just go above and beyond and delight users.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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#SEO #NeilPatel #DigitalMarketing

Google’s helpful content update is coming, and SEOs are losing their minds.

You don’t need to.

In this video, I’ll share my analysis of Google’s update, what to expect, and what to do moving forward.

IMPORTANT:

Keep an eye on your rankings, don’t be emotional, don’t overcorrect, and just work to improve the content, UX, and backlink profile if you experience any negative outcomes from this update.

#seo

Watch the new SEO masterclass: https://www.gotchseo.com/seo-masterclass/